1. Events

Innovation Day World Tour 2018

The Trax Innovation Day World Tour brings like-minded brands and retailers together to learn and share how the power of Computer Vision technology is transforming shelf health and revolutionizing the retail experience.

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IDWT 2018 Breakdown


Companies attended from
CPG and retail

Attendees globally

Rated IDWT as Valuable or Extremely Valuable in 2018

Why Attend

The Innovation Day World Tour is your chance to discover how Trax is reengineering in-store measurement by digitizing the physical store for unparalleled real-time insights. Learn from industry leaders proven ways to sharpen your retail fundamentals, elevate in-store shopping experience and drive incremental sales.

Thought Leadership

Leverage a unique platform that brings together leaders in CPG and Retail

Open Exchange

Share and learn best practices on how to win at the shelf from peers in your industry

Innovation Pavilion

Experience the latest tech innovations, as well as prototypes of the next big thing in retail


Make friends and expand your contacts in the business community while tucking into great food!

Featured Speakers

Chris Arnold - Strategic Planning Manager at Coca-Cola Amatil – The Photo Recognition Journey at CCA

Jens Van Stappen - Manager, off-trade & Consumer Care at AB InBev – How ‘eyes in store’ empowered AB InBev’s sales reps and management to win at the shelf

Ariel Rodriguez Davila - Group Director, Commercial Execution at Coca-Cola - RED journey in Coca-Cola North America

Alexey Logachev - Head of Business Intelligence at Mars Russia - How to inspire insights and efficiency to boost Mars sales

Elena Alferova - Business Processes and Systems Manager at BAT Russia - Is Trax just a service or technology changing business?

Jose Guerra - Advanced Analytics HUB & Strategic Planning Head at The Coca-Cola Company – Evolution of our execution leadership

Nicolas Picazo - Change & Transformation Manager at Diageo – How to measure execution at the point of sale objectively and drive sell-out growth?

Dan Isleib - Senior Director Business Intelligence at Heineken USA – The power of big shelf data

See the best bits of IDWT 2018

Watch highlights from previous Innovation Days

Some of the biggest brands have attended past Trax Innovation Days

  • Nestle
  • Coca-Cola Amatil
  • AB InBev
  • Red Bull
  • Unilever
  • Colgate-Palmolive
  • Lavazza
  • Kellogg’s
  • P&G
  • Diageo

Get updates on the upcoming World Tour

Sign up now to receive details on the next Innovation Day World Tour directly to your inbox.

Have a question about Events? Contact us at marketing@traxretail.com

This really opened my mind and broadened my perspective about innovation in my industry. It’s really worth going, to learn and see what the future’s going to bring, things that you can back to your own environment and inspire people.

Leonie Ham, Senior Functional Consultant, Heineken



10 essential reasons to attend Trax Innovation Day

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