Trax for Consumer Goods Manufacturers
Perfect in-store execution, identify category opportunities and consistently win at the shelf.
Gain on-shelf clarity and drive transformative strategy
The store shelf has been a blind spot for too long. Consumer goods companies don’t have accurate on-shelf visibilty insights to drive purchase decisions where it counts most – in the grocer’s aisle. Trax is here to change that. Forever.
With Trax, empower every stakeholder with ‘Eyes into the Store’ and take informed decisions at shelf.
How Trax helps you win
Up to 60%
Improve salesforce productivity
> 100 KPIs
Obtain deep insight into shelf conditions
3 - 5%
Increase revenues with execution excellence
Products & Services
In-store Execution
- Trax Retail Execution
- Trax Retail Snapshot
- Trax Dynamic Merchandising powered by Flexforce
Trax Retail Execution
Execution optimization across stores and field teams
Trax Retail Snapshot
Crowdsourced display and merchandizing performance
Trax Dynamic Merchandising powered by Flexforce
Full-service merchandising solution driven by AI
Space Planning
- Trax Plano Manager
- Trax Plano Convert
Trax Plano Manager
Intuitive space planning software
Trax Plano Convert
Picture and PDF to Planogram converter
Market Measurement
- Shelf Pulse
by Trax and Nielsen - Trax Retail Advisory
Shelf Pulse
by Trax and Nielsen
Category intelligence with unified shelf and ePOS data
Trax Retail Advisory
Strategic insights tailored for brand and category growth
The biggest brands trust Trax
Trax has helped us drive our perfect store program to the tip of everybody's tongue. It is now a complete mindset shift for the organization where we now focus on executional excellence every day.
MARK JAGGER, HEAD OF COMMERCIAL AND BUSINESS OPERATIONS INTERNATIONAL
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With the new RED system, we have expanded our regional coverage from just top 35 cities to over 130 cities and rural territories. 1,600 users have adopted the new system, compared to only 800 users before.
Pavel Popkov, RED Manager, Coca-Cola Hellenic
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Trax helped us improve execution at retail and be more selective with our execution priorities
Joao Donato, Senior IT Business Partner, Molson Coors
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