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Category Management

Leverage image recognition technology, deep reporting and real-time analytics to uncover at-the-shelf opportunities leading to best possible customer proposition in your category.

Trax for Category Management

Get a 360º view

Get a 360º view of shelf reality to monitor execution of category plans

Ensure great customer shopping experience

Ensure great customer shopping experience with targeted assortments

Scorecard supplier performance

Scorecard supplier performance and collaborate to win

Get rich insights on supplier performance at the shelf

Access clean, accurate shelf-based reports from store-cluster to pack size level.

Move to proactive analytics-driven dialogue with suppliers

Track execution of promotions, price changes and supplier shelf share contracts, and share space-based store-level insights with manufacturers to facilitate mutual profitability.

Visualize data in a way that enables decision making

Access comparative data on supplier shelf execution that clearly indicates the best and worst performing suppliers.

Demonstrate category ownership with the right shelf strategy for shopper conversion

Ascertain category opportunities and implement optimized shelf strategies – assortment, pricing, promotions and planograms at a store level.

Streamline planogram execution and task management

Leverage a single analytics platform to ensure that assortments are fitted to local store fixtures, and work with store managers to improve compliance to plan.

Guide the execution of in-store category marketing best practice

Uncover patterns in shelf presentation across stores and brands, and identify product assortment, display program, or price architecture that deliver maximum customer appeal.

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