Advanced analytics is no longer a “nice to have” side project in CPG organizations of today. From identifying ingredients favored by health-conscious consumers and test-marketing new products to rationalizing assortment and setting everyday shelf prices, big data analytics are fueling the journey brands are taking towards consumer centricity.
Analytics & insights executives from iconic brands like COTY, Reckitt Benckiser, P&G and Pepsico agree-deep analytics capabilities are a crucial diffferentiator in an industry that is struggling to deliver growth.
In our whitepaper, “Reclaiming CPG growth with analytics and insights” we explore:
- The digital consumer and new “moments of truth”
- Main barriers to adopting and scaling analytics
- Cutting-edge analytics at work in leading CPG companies
- A framework to improve analytics and insights effectiveness
Take the first step towards data transformation and effective A&I implementation and download the whitepaper today.