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Innovation Summit 2020 – Bain and Company

Providing critical recommendations for brands during uncharted times

COVID-19 has proven to be a pivotal time in transforming your sales agenda for the uncharted future and in-store execution is even more critical now to sustain performance.

During this webinar presented by Giovanni Arnese, Perfecting Sales Execution Leader, of Bain and Company, he will discuss the key themes that will be imperative for CPGs while facing these challenging times, while also establishing a sustainable and profitable growth model.

The four key themes covered during this webinar include:

  • Redefinition of coverage models
  • Massive simplification of in-store activities and KPIs
  • Restricting the route to market
  • Embrace digital
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