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Fall Innovation Summit 2020: FrieslandCampina

Just like many leading brands in food and beverage, FrieslandCampina found themselves faced with execution challenges, arising from changing consumer trends, improving physical availability to meet growing demand from increasing localization, looking for new routes-to-market and more.

The leading brand needed to be able to drive higher ROI and enable category growth. With Trax, Friesland Campina developed the Trax Friesland Campina Digital Measurement Model which helped them focus on core KPIs around physical availability (OSA, SOS, Secondary Placements), implement real-time corrective actions in stores and achieve high standards of implementation.

Watch the webinar presented by Christina Vrentzou, Head of Global Perfect Store, FrieslandCampina, to discover how consumer dairy brands can improve in-store execution.

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