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Innovation Summit 2020 – David Gottlieb, Trax

COVID-19 Understanding the impact on consumer purchasing behaviors

Now more than ever, it is important that consumer goods and retail companies have a clear view of the marketplace. Shoppers are being forced to dramatically change their buying behaviors as people respond to quarantine and social distancing orders. The Trax crowd is in stores and monitoring trends and behaviors across the globe.

During this session, David Gottlieb, Managing DIrector, Americas, Trax, will discuss the results of a survey through the Trax crowd with insights into consumer behavior, categories in demand, purchasing spikes and more.

Topics covered during this webinar include:

  • Understanding why store level data can provide insights to companies looking to pivot sales strategies
  • What data is imperative for brands and retailers to monitor as buyer behavior changes
  • What business leaders in the industry should consider in the coming weeks
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