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Shelf Pulse by Trax and Nielsen

Shelf Pulse by Trax and Nielsen

Shelf Pulse is a digitized measurement tool that FMCG companies can use to help understand in-store shelf conditions – both for their brands and competitors. Get cutting-edge powerful visualization of granular store conditions to sales.

Find answers to key questions:

  1. Category Landscape – Who is leading/lagging in the category? What is their availability, shelf share, unique SKU volume across regions and store types?
  2. Price and Pack – How do my prices and package designs affect the merchandising mix?
  3. Product Positioning – Which brands and product locations influence shoppers to buy at the shelf?
  4. SKUvestigate – How are my SKUs performing?

Contact us to get started with Shelf Pulse.


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