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Fall Innovation Summit 2020: GSK ANZ leverages Trax in their digital transformation journey to improve store execution

GSK ANZ’s perfect store program known as the Orange Store program aims to improve visibility and distribution across stores. The program is designed to improve the overall quality of execution in the stores and having a unified platform with a single set of KPIs that every stakeholder in the business can monitor and track.

Initially GSK ANZ relied on manual store checks to gather information from the shelf. This was an arduous and slow process that added complexity to how the data could be used and how quickly in-store actions could be performed using that data.

With Trax, GSK ANZ is able to increase its number of Orange Stores by leveraging real-time information availability that delivers a 3 way win- to the shopper, the retailer and to GSK.

Download the webinar to listen to Ajay Natesh, Head of Sales Effectiveness & Analytics, GSK Consumer Healthcare share the digital transformation story of how GSK ANZ used Trax to integrate data into their business, giving them more lead indicator KPIs and improving retail execution in Orange Stores.

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