Top cleaning products manufacturer
This manufacturer leveraged a flexible, crowdsourced field force to optimize display execution and improve seasonal promotion strategy
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Trax Retail Snapshot
Trax Retail Snapshot is a crowdsourcing-based store audit solution that provides CPGs a rapid, cost-effective way to gain unprecedented insights into merchandising and promotion execution performance.
Powered by the Trax Crowd, Trax Retail Snapshot delivers an objective way of obtaining an episodic view of your shelf and campaign execution at unparalleled speed and scale. By seeing every shelf exactly when you need to see it the most, you can improve promotional compliance, optimize new launches and focus your retail efforts on the highest value activities.
- Drastically improve promotion execution
- Optimize trade funds allocation
- Gain retailers’ trust with the right data
How it works
STEP 1
Trax Crowd, an always-on mobile workforce visits stores at desired frequency and time.
STEP 2
Store visit responses and photos are sent to our Trax Cloud for real-time analysis.
STEP 3
Store-level data and photos are delivered within 24 hours.
With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.
Steve, Sales Finance Manager, Major US Branded Foods Manufacturer
What it delivers
Trax Retail Snapshot unlocks your ability to achieve performance driven merchandizing with quantified store data on granular, store-level conditions that are continuously being collected in thousands of stores across a range of retail channels daily.
Execute promotions better
Compare how your price and promotional programs are executed versus competition, understand what is driving sales and correct gaps in-cycle to maximize ROI.
Get quick visibility of equipment status per store
Easily map equipment presence and location (including specialty equipment such as coolers) in every outlet to ensure the right equipment is at the right place at the right time.
Optimize new product launches
Audit store conditions before rollouts to identify potential hurdles, deploy the Trax Crowd to ensure new item execution at scale and use photos and data to engage retailer partners on a strategic level.
Why Trax Retail Snapshot
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Accelerate speed to market
Activate Trax’s mobile workforce and start quantifying the stores within 24-48 hours of starting a promotion or new product launch.
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See what shoppers see in-store
Leverage objective and complete data with photo evidence of execution at store-level, delivered in real-time.
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Maximize coverage, minimize cost
Dramatically reduce the cost of store checks and get greater coverage and reach anytime, anywhere.
With tighter budgets and fewer resources, we've leveraged this solution to improve execution on promotions, keep our products on-shelf and increase sales without increasing spend.
Steve, Sales Finance Manager, Major US Branded Foods Manufacturer
