Eye level is buy level: The importance of in-store product placement
With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need...
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Trax Retail Advisory
Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.
Request a consultationTrax Retail Advisory combines our deep retail expertise, vast consulting and analytics experience with proprietary big data approaches to help you identify focus areas that bring the most value. With in-store execution data at the core, our approach delivers distinctive insights and actionable recommendations to help you accelerate growth through execution excellence.
- Link in-store execution data with multiple data sources to inform your strategic planning
- Prioritise growth drivers and uncover hidden shelf opportunities
- Perfect execution to drive overall portfolio growth
How it works
STEP 1
Collect store and SKU level execution data across full category.
STEP 2
Combine in-store execution data with other sources (sales, shopper, loyalty and household panel data).
STEP 3
Actionable insights and tailored shelf strategies for your business.
Our unique big data and machine learning approach is powered by the world’s largest retail SKU database and ground-breaking algorithms designed to identify patterns across thousands of stores. Our team of experienced Retail Advisory Partners will provide unparalleled insights and practical recomendations that you and your retail customers need to gain competitive commercial advantage and drive sustainable growth.
Our Thinking
Brand owners and retailers alike need to get many different in-store execution levers right to convert shoppers into buyers and keep them coming back.
Our proprietary S4 Market Activation Framework gives you the category understanding you need for better strategic planning.
Shop
How do I engage category shoppers more through “Execution Excellence”
Merchandising Optimization
Can my merchandising execution drive increase in sales velocity per square meter?
How can we inform and enhance category shoppability?
Excellence into Execution
How do I deconstruct the key drivers of my perfect store to unlock category growth?
Stock
How is my core product range performing within the retail space?
Compliance
Do I have stock on the shelf?
Do I have the space I have been allocated to?
Availability
Can shoppers find my products on display and in the stores they expect?
Do I have the right distribution?
Sell
What is the opportunity gap within the category?
Customer Management
How would my customer sales improve if I optimize my product portfolio?
What will a point of market share growth deliver in incremental sales?
$$ Opportunity Gains
How much uplift can I enjoy through optimizing space?
What levers do I pull for my portfolio?
Share
How is my brand impacting overall category performance?
Visibility
How does my brand benchmark in the category?
Do my products stand out better than competition?
Competitiveness
Are there new products missing in my assortment?
Am I getting my fair share of shelf space?
Connie Cheng
Executive Vice President,
Strategic Initiatives
John Lloyd
Retail Advisory Partner
EMEA London
Corliss Y. Collier
Retail Advisory Partner
Americas Atlanta
Resources
Webinar: Leveraging In Store Execution Data to Build Your Category Strategy
Leveraging In Store Execution Data to Build Your Category Strategy
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Retail Data Science for Consumer Businesses
Sales analysis in the context of in-store metrics like product facings, assortment, competitor adjacencies and promotions is enabling a truly...
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