Eye level is buy level: The importance of in-store product placement
With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need...
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Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.
Request a consultationTrax Retail Advisory combines our deep retail expertise, vast consulting and analytics experience with proprietary big data approaches to help you identify focus areas that bring the most value. With in-store execution data at the core, our approach delivers distinctive insights and actionable recommendations to help you accelerate growth through execution excellence.
Collect store and SKU level execution data across full category.
Combine in-store execution data with other sources (sales, shopper, loyalty and household panel data).
Actionable insights and tailored shelf strategies for your business.
Our unique big data and machine learning approach is powered by the world’s largest retail SKU database and ground-breaking algorithms designed to identify patterns across thousands of stores. Our team of experienced Retail Advisory Partners will provide unparalleled insights and practical recomendations that you and your retail customers need to gain competitive commercial advantage and drive sustainable growth.
Brand owners and retailers alike need to get many different in-store execution levers right to convert shoppers into buyers and keep them coming back.
Our proprietary S4 Market Activation Framework gives you the category understanding you need for better strategic planning.
How do I engage category shoppers more through “Execution Excellence”
Can my merchandising execution drive increase in sales velocity per square meter?
How can we inform and enhance category shoppability?
How do I deconstruct the key drivers of my perfect store to unlock category growth?
How is my core product range performing within the retail space?
Do I have stock on the shelf?
Do I have the space I have been allocated to?
Can shoppers find my products on display and in the stores they expect?
Do I have the right distribution?
What is the opportunity gap within the category?
How would my customer sales improve if I optimize my product portfolio?
What will a point of market share growth deliver in incremental sales?
How much uplift can I enjoy through optimizing space?
What levers do I pull for my portfolio?
How is my brand impacting overall category performance?
How does my brand benchmark in the category?
Do my products stand out better than competition?
Are there new products missing in my assortment?
Am I getting my fair share of shelf space?
Connie Cheng
Executive Vice President,
Strategic Initiatives
John Lloyd
Retail Advisory Partner
EMEA London
Corliss Y. Collier
Retail Advisory Partner
Americas Atlanta
With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need...
Read moreLeveraging In Store Execution Data to Build Your Category Strategy
Read moreSales analysis in the context of in-store metrics like product facings, assortment, competitor adjacencies and promotions is enabling a truly...
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