Shelf Pulse by Trax and Nielsen
Shelf Pulse by Trax and Nielsen Shelf Pulse is a digitized...
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Shelf Pulse
by Trax and Nielsen
Measure, optimize and influence your category strategy with
Shelf Intelligence and EPOS data.
Shelf Pulse* by Trax and Nielsen gives you a unique, unified view of shelf analytics and point-of-sale (ePOS) data that arms you with the objective category insights you need to support your retail partners and drive growth.
*currently available in the US only
- Get insights from shelf to sales
- Improve market analysis and planning
- Gain retailer trust with unbiased recommendations
How it Works
Shelf Data Captured
Our global retail audit panel captures shelf images across markets and retail channels.
Data Analyzed
Images are analyzed in the Trax cloud with our advanced Computer Vision algorithms and integrated with Nielsen's EPOS data.
Reports Available
Access insights delivered through customized dashboards.
Dashboards
With interactive and customizable dashboards, Shelf Pulse by Trax and Nielsen provides you with a comprehensive and dynamic view of category performance and highlights opportunities for growth.
Reset Planning
Be your retailer’s trusted advisor with objective recommendations on planograms for the next reset.
Improve category sales
Use data from previous resets to identify products or brands that are over or under spaced and drive category sales.
Identify retailers that adhere to best practices
Identify where retailers are following best practices when executing against planograms and flag areas where corrective actions need to be taken.
Reset Evaluation
Understand the impact of resets on your products, brands and category.
React to category resets with agility
Understand how resets are affecting your share of shelf and position and use shelf data to inform retailer negotiations.
Pinpoint the root cause of your performance in each retailer.
Identify and take corrective measures to close gaps in planogram compliance.
Competitive Analysis
Identify categories leaders and laggards with views on availability, shelf share, unique SKU volumes across regions and store types.
Get a pulse of sales performance
Compare your market share with competitors and identify best-selling products by viewing average sales per facing at item level.
Benchmark your shelf positioning
Understand how your products are arranged on the shelf vis-à-vis competitors
Why Shelf Pulse by Trax and Nielsen?
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Robust and Representative Sample
Cover the stores that matter the most and procure a more robust representative sample with Trax's enhanced collection methodology.
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Pre and Post Reset Visibility
Optimize impact evaluation around your products and category with in-depth visibility into pre and post reset data.
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Flexible Analytics
Slice and dice the data according to your business needs and share insights across the organization.
Resources
Webinar: Drive Continuous Improvement at Shelf with Trax-Nielsen Shelf Intelligence
Drive continuous improvement at shelf with Trax-Nielsen Shelf Intelligence
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