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Identify performance gaps and increase revenue opportunities at all points of sale, in all retail channels with advanced Computer Vision based product offerings from Trax.

The Trax Advantage

Advanced Computer Vision

We've combined the power of Computer Vision and Deep Learning to build deep recognition networks with market-leading accuracy.

Store Digitization

Our advanced geometric techniques extract spatial information from every shelf image, and our algorithms calculate store conditions data down to the last SKU.

Data Discovery & Visualization

We collect everything so that you can dive in anywhere and explore and enrich data the way you want. Visualize the data with engaging dashboards for those lightbulb moments.

What we do

Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.

In-Store Execution

Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.

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In-Store Execution

Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.

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In-Store Execution

Trax’s AI-driven, dynamic merchandising service is a new and better 
way of merchandising. It is powered by Trax Flexforce, a national, localized,
on-demand workforce that provides you with a flexible solution
to solve your unique execution issues in-store, at scale and speed.

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Space Planning

Trax Plano Manager is a highly intuitive space-planning tool that helps your category management and sales teams build planograms within minutes.

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Space Planning

Trax Plano Convert turns shelf photos and PDFs into editable planograms to help you create tailored store-level merchandising recommendations for your retail customers.

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Market Measurement

Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.

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Shelf Strategy

Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.

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Store Management

Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.

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The Ultimate Shelf Analytics Suite

Get a single source of truth to develop your perfect shelf principles.

  1. Measure & Execute
  2. Monitor & Control
  3. Analyse & Implement
  4. Predict & Recommend

Know everything...


  • Distribution
  • Out of stock
  • Share of shelf


  • Product location
  • Shelf standards
  • Competitor mapping


  • Planogram compliance
  • Realogram
  • Heat map


  • POSM
  • Secondary displays
  • New products
  • Seasonal campaigns


  • Price compliance
  • Competitor prices
  • Promotional prices

Custom KPIs and more

..across all channels

  • Traditional
  • Immediate Consumption
  • On-premises
  • Modern
  • Vending
  • Drugstore

If you are doing photo recognition today, you want to do more of it. If you are not doing it, plan on doing it soon. It is a standard for how we want to think about things. Competition, other CPG companies, are at our heels right now with technology like Trax. We’ve got to stay ahead of them! 3 - 5% growth, these numbers are way too compelling to let this one go by!

Coca-Cola, VP Commercial Leadership

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