Retail Digital Transformation Starts at the Shelf
Learn how technologies like IoT, AI and AR are helping retailers to increase on-shelf availability, improve click-and-collect operations,...
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Trax at a glance: Who we help
Through our proprietary Computer Vision algorithms paired with the speed and security of Amazon Web Services, consumer goods manufacturers and retailers get game-changing insight on what’s happening in the aisles, quickly mobilize their staff for immediate in-store action ultimately improving shopper experience.
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Focus on the right Execution
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Drive Targeted Actions
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Accelerate Sales Outcomes
How it works
At Trax, we digitize the physical world of retail using Computer Vision. The transformation of individual shelf images into data and insights about retail store conditions is made possible with the ‘Trax Factory’. Built using asynchronous event-driven architecture, the Trax Factory is a cluster of microservices in which the completion of one service triggers the activation of another service - spanning data collection, digitization and reporting.
Collection
Shelf images are automatically captured by Trax’s proprietary wireless cameras affixed to store shelves
Digitization
Trax’s computer vision platform analyzes the images and generates accurate & granular KPIs with SKU-level data points
Reporting
Within minutes, the sales rep gets actionable mobile reports, while management teams detailed assessments online.
Highlights
60%
cost saving per image
80
micro services
150m
events per month served by over 1000 SQS queues and 700 SNS topics
10TB
of images uploaded to our cloud on a monthly basis
Data Flow Architecture
Why Trax and AWS
Trax and AWS together provide our clients with the ability to take advantage of increased cloud capabilities, advanced machine-learning algorithms and reduced imaging-sensor costs to digitize the shelf and create new powerful applications.
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Scalability
1B+ products recognized monthly, 1K images recognized per minute during peak times.
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Flexibility
AI recognition models that quickly adapt and respond to changes in product packaging
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Security
Aligns with best security practices and a variety of IT security standards
Case Studies
Sanofi strengthens its execution focus by leveraging Trax for their Perfect Store program
AWS Products & services used:
EC2, EKS, ELB, S3, RDS, EFS, Elasticache, SQS/SNS, Athena, Kinesis firehoseWith Trax insights, Henkel optimized share-of-shelf and enabled sales reps to spend more time on revenue generation.
AWS Products & services used:
EC2, EKS, ELB, S3, RDS, EFS, Elasticache, SQS/SNS, Athena, Kinesis firehose
Coca-Cola Hellenic increased store execution coverage, drastically reduced audit time, and reduced out of stocks by 63% with the help of Trax.
AWS Products & services used:
EC2, EKS, ELB, S3, RDS, EFS, Elasticache, SQS/SNS, Athena, Kinesis firehose
A large supermarket operator improves their operational efficiency by leveraging real-time shelf data.
AWS Products & services used:
EC2, EKS, ELB, S3, RDS, EFS, Elasticache, SQS/SNS, Athena, Kinesis firehose
