Date published
Press Release

Trax forms inaugural Advisory Board of Retail and CPG Leaders

Former executives from Walmart, Kraft, Land-O-Lakes, Acosta and others to support Trax’s mission to digitize the physical world of retail.

SINGAPORE and DENVER, CO — Feb. 23, 2021 — Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the formation of its Advisory Board. Made up of Consumer Packaged Goods (CPG) and retail industry leaders, the newly formed Trax Advisory Board will help advance Trax’s mission to provide brands and retailers with timely visibility and enhanced execution by digitizing the physical store with computer vision. The Advisory Board is comprised of industry veterans with more than 160 years of combined CPG and retail expertise.

“We are fortunate to welcome such a seasoned group of industry professionals to the Trax team,” said Justin Behar, chief executive officer of Trax. “This powerhouse group will provide guidance to better align our offerings to meet the challenges and opportunities facing the world’s leading consumer goods manufacturers and retailers and improve their in-store execution where it counts most – at the shelf.”

Trax Advisory Board members include: 

  • Mark Baum – SVP and Chief Collaboration & Commercial Officer, The Food Marketing Institute (FMI)
  • Tom Corley – former EVP and Chief Revenue Officer, Catalina and former SVP U.S. Field Sales and Food Service, Kraft NA
  • Hollie Gonzales – President, Americas, SGSCO
  • Duncan MacNaughton former CEO and COO, Family Dollar and former Chief Merchandising Officer, Walmart
  • Chris Olivier – former President & CEO, SPAR Group and former President, Advantage Sales & Marketing
  • Manly Molpus – former CEO, Grocery Manufacturers Association 
  • Chris Policinski – former CEO/COO, Land O’Lakes and Lead Independent Director, Hormel Foods

Trax intends to leverage the deep expertise and insights of these industry leaders to help it deliver on customer needs, product and business initiatives. The company will also tap the Advisory Board for input on Trax’s robust innovation agenda, as well as how to strengthen customer relationships and industry engagement.

“Trax is truly paving the way for the new world of retail,” said Duncan MacNaughton, former CEO and COO of Family Dollar and former chief merchandising officer of Walmart. “Manufacturers and retailers across the globe are seeking innovative ways to keep up with rapidly changing consumer behavior. Trax is providing comprehensive solutions to this problem. As members of the Trax Advisory Board, we look forward to providing our insight to support Trax’s effort to help brands and retailers navigate this new retail environment.” 

Grocery retailers and consumer goods manufacturers around the world leverage Trax’s in-store execution, store monitoring and retail analytics solutions to better manage on-shelf availability and optimize merchandising. These solutions are powered by proprietary fine-grained image recognition and machine learning algorithms that turn photos of retail shelves into granular, actionable, shelf and store-level insights.


About Trax

Trax is a leading provider of computer vision solutions and analytics for retail. Our proprietary computer vision, machine learning and Internet of Things-powered platform turns everyday shelf images into timely, actionable insights that our customers leverage to optimize their in-store execution strategy and product availability. Simply put, we digitize the physical world of retail. Many of the world’s top CPG companies and retailers use our dynamic merchandising, in-store execution, market measurement, analytics and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. We began as pioneers in the retail computer vision space and we continue to lead the industry with innovation and excellence through our development of new advanced technologies and autonomous data collection methods. Trax is headquartered in Singapore and provides services to customers in more than 90 countries worldwide. To learn more, visit

Trax Press Contact

Brian Higgs

Director, Corporate Communications, Trax