1. Events

Trax Innovation Summit - Virtual Series
April 28-30, 2020

The Innovation Virtual Summit brings like-minded brands and retailers together to learn and share strategies for serving their customers in today’s rapidly changing shopper environment

View Sessions On-Demand

Featured Speakers

Jerry Sheldon - VP of Technology, IHL Consulting Group

Mauricio Montero - Trade Marketing and Category Manager, Kraft Heinz


Amazon Web Services

Jeanne Danubio - President, North America, Nielsen

Google Cloud - Cloud Computing Services

Giovanni Arnese - Partner, Perfecting Sales Execution Leader, Bain & Company

Blue Yonder (formerly JDA Software)

Innovation Summit at a glance

Industry Updates

Industry analysts offer their insights on how to succeed short term and long term through COVID 19 challenge.

Customer Stories

Hear how brands are innovating every day processes
- Maintaining in-store visibility.
- Leveraging scalable work forces
..and more.

Technology Innovations

Hear about innovative new technologies AND innovative new ways to use them.


A live Q&A session will immediately follow every presentation. A group discussion room will also be available throughout the event.


We don’t have to be in the same rooms to keep the conversations going. Share thoughts and ideas (#innovation2020) on your favorite social channel.


Session Information - All session times are ET (GMT-4). For your convenience, you will find "Add to Calendar" buttons beside each event. You can add one, two or all of the events to your calendar. Please complete the registration form at the bottom of this page to receive instructions for joining your selected sessions.

Day 1 April 28

10:00 - 11:00 AM ET (GMT-4)

10:00 - 11:00 AM ET (GMT-4)

2020 Update - State of the Union

Joel Bar El, CEO Trax

11:30 AM - 12:30 PM

11:30 AM - 12:30 PM

Meeting consumer needs with confidence

Jeanne Danubio, President, North America, Nielsen

2:00 PM - 3:00 PM

2:00 PM - 3:00 PM

The time is now for compliance - Combining category management and IoT to bring compliance to the forefront

Julie Hunt & Tim Bosworth, Solution Executives, Blue Yonder

3:30 PM - 4:30 PM

3:30 PM - 4:30 PM

Crowd Audits and Merchandising

Panos Bethanis, CEO, survey.com

Day 2 April 29

10:00 - 11:00

10:00 - 11:00

Adapting and Thriving in a new retail world

Jerry Sheldon, VP Retail, IHL Group

11:30 - 12:30

11:30 - 12:30

The perfect store: Journey of digitizing execution practices

Andreas Triantafyllidis, National Field Sales Manager, Unilever

2:00 - 3:00

2:00 - 3:00

Leveraging computer vision to bolster retail execution

Joao Donato, Senior Director IT Business Partner, Molson Coors

3:30 - 4:30

3:30 - 4:30

COVID-19: Understanding the impact on consumer purchasing behaviors

David Gottlieb, Managing Director, Americas, Trax

Day 3 April 30

10:00 - 11:00

10:00 - 11:00

How AWS is helping retailers in the battle of COVID-19

Jennifer Beckett, AWS Global Partner Lead, Retail and CPG, Amazon

11:30 - 12:30

11:30 - 12:30

Providing critical recommendations for brands during uncharted times

Giovanni Arnese, Perfecting Sales Execution Leader, Bain and Company

2:00 - 3:00

2:00 - 3:00

Social distance customer engagement strategies

Brad Godwin, RVP, Shopkick

Session Tracks and Schedule

We are very excited to be collaborating with such an amazing group of Analysts, Technology Experts, and Industry Executives. We are currently coordinating schedules with all of the speakers and will post the final agenda on this page shortly. Please complete the contact form below to receive a notification once all sessions have been published to create your own personalized agenda.”
Why Attend
Facing times of uncertainty, our priorities have never been more clear - family, health and groceries. Now, more than ever, shoppers are counting on you. For FMCG manufacturers and retailers, it’s never been a more critical time to make sure that the products people need most are in store and on shelf. That is where we come in.

Join us as we bring together like-minded brands and retailers from around the globe to learn and share strategies to better serve customers in today’s rapidly changing retail world by adapting and advancing in a time that is more critical than ever.

Thought Leadership

Gain valuable insight on how to navigate the rapidly changing world of retail.

Customer Stories

Learn from a phenomenal line-up of speakers as they share their stories and tips for how to get ahead of the game on the shelf.

Best Practices Open Exchange

Industry experts will outline best practices, future predictions, toolkits and more to help brands adapt to shopper behavior.

Watch highlights from past Innovation Events hosted by Trax

Register for Trax Innovation Summit 2020

Even if your schedule doesn't permit you to attend the live presentations, go ahead and register anyway. We'll provide links to all the recorded sessions so you can view them at your convenience.
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Streaming Live April 28-30, and on-demand starting May 1.

Lead source

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Have a question about Events? Contact us at marketing@traxretail.com

Some of the biggest brands have attended past Trax Innovation Days

  • Nestle
  • Nestle
  • Nestle
  • Nestle
  • Nestle
  • Nestle
  • Nestle
  • Nestle

This really opened my mind and broadened my perspective about innovation in my industry. It’s really worth going, to learn and see what the future’s going to bring, things that you can back to your own environment and inspire people.

Leonie Ham, Senior Functional Consultant, Heineken