1. Events

Trax Innovation Day Virtual, 28-30 April 2020

Trax Innovation Day brings like-minded brands and retailers together to learn and share how the power of Computer Vision technology is transforming shelf health and revolutionizing the retail experience.

View Sessions On-Demand

Featured Speakers

Joe Franzino - Director, Category Leadership at Nestle Waters

Angela Gray – Associate Director, Sales Strategy & Operations, Mondelez

Justin Cerritelli - Director & Team Lead, Sales Execution, Campbell Soup Co.

Joel Bar-El - CEO & Co-founder, Trax

Dror Feldheim - CCO & Co-founder, Trax

Dor Sela - Chief Product Officer, Trax

Chicago, Illinois

July 16, 2019
12 p.m – 5 p.m.

Mid America Club
200 East Randolph Drive, 80th Floor, Chicago, IL 60601

Register Now



Digitizing Retail - Where we are, Where we’re going (Joel Bar-El, CEO, Trax)

Customer sessions

- Unlocking the power of DSD through Digital Merchandising (Stacy Woods, Mondelēz)

- Customer Panel: Executing and Evaluating In-store Strategy - Myths and Truths

Expert series

- How you can visit ANY store ANY time (Dor Sela, Chief Product Officer, Trax)

- You don’t need more data, You need the right data (Hal Philipps, VP, In-Store Solutions Group, IRI and Corliss Collier, Retail Advisory Partner, Trax)

Innovation pavilion

Live product demos and technology showcase

Networking reception

Wrap-up and drinks

Why Attend

The Innovation Day is your chance to discover how Trax is reengineering in-store measurement by digitizing the physical store for unparalleled real-time insights. Learn from industry leaders proven ways to sharpen your retail fundamentals, elevate in-store shopping experience and drive incremental sales.

Thought Leadership

Leverage a unique platform that brings together leaders in CPG and retail

Customer Sessions

Share and learn best practices on how to win at the shelf from peers in your industry

Innovation Pavilion

Experience the latest tech innovations, as well as prototypes of the next big thing in retail


Make friends and expand your contacts in the business community while tucking into great food!

Watch the best of Innovation Day World Tour 2018

Sign up for Trax Innovation Day Virtual 2020

Register now to uncover new insights and answers to your challenges.

Lead source

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Have a question about Events? Contact us at marketing@traxretail.com

Some of the biggest brands have attended past Trax Innovation Days

This really opened my mind and broadened my perspective about innovation in my industry. It’s really worth going, to learn and see what the future’s going to bring, things that you can back to your own environment and inspire people.

Leonie Ham, Senior Functional Consultant, Heineken