1. Events

Virtual Innovation Summit 2020 hosted by Trax

Two days featuring over 15 sessions and speakers where we brought together some of the largest Consumer Good Companies and Retailers in the industry to learn and share best practices for how digital transformation can be your advantage in the world of retail beyond the crisis

View Sessions On-Demand

Participating Speakers

Innovation Summit at a glance

Industry Updates

Industry analysts offer their insights on how to succeed short term and long term through COVID 19 challenge.

Customer Stories

Hear how brands are innovating every day processes
- Maintaining in-store visibility.
- Leveraging scalable work forces
..and more.

Technology Innovations

Hear about innovative new technologies AND innovative new ways to use them and how how digital transformation can be your advantage beyond the crisis.


A live Q&A session will immediately follow every presentation. A group discussion room will also be available throughout the event.


COVID-19 has impacted our ability to connect face-to-face with our peers. Join us to virtually connect with a diverse group of CPG brands and retailers in the industry


These sessions have been recorded from our live virtual event and are now available to access and view on-demand

On-Demand Sessions October 28, 2020

Revolutionizing Brick And Mortar Retail With Digitization: Trax’s strategic vision for redefining the retail experience today and in the future.

Justin Behar, Chief Development Officer, Trax

Suggested Audience: CPGs

How GSK ANZ leverages Trax in their digital transformation journey to improve store execution

Ajay Natesh, Head of Sales Effectiveness & Analytics, GSK Consumer Healthcare

Suggested Audience: CPGs

How Digital Technologies are powering innovation in retail.

Mark Steel, Director, Retail & CPG Strategy & Engagement, Google Cloud

Suggested Audience: Retailers

Mars Petcare: Our Perfect Store Ambition

Susan Garrett, Team Lead Dog MM Category Insights, Pet Nutrition North America

Suggested Audience: CPGs

The Shelf needs fixing now more than ever

Julie Hunt, Solution Executive, Retail, Artificial Intelligence (AI), Digital Store, Blue Yonder

Kristina Helmer, Director, Retail

Suggested Audience: Retailers

Enabling Next Generation Retail by Digitizing the Store

Greg Buzek, President, IHL Group

Ariel Sternfine, Product Director, Retail, Trax

Suggested Audience: Retailers

On-Demand Sessions October 29, 2020

What Does Digitization Mean for the Grocery Store?

Hop Adgild, Partner, Retail Market Lead NL, Grocery Lead EU, Deloitte

Suggested Audience: CPGs and Retailers

Keynote: 5 Ways Retail Will Change Regardless of COVID

Chris Walton, Co-CEO and Editor-in-Chief, Omni Talk

Suggested Audience: CPGs and Retailers

Reinventing the customer experience

Alejandro Mondragon, Head of Retail DACH, Amazon Web Services

Suggested Audience: CPGs and Retailers

Google play retail payments and activation

Meghna Pandey, Global Retail Execution Lead - Google Play Gift Cards, Google

Suggested Audience: CPGs

Supercharge holiday sales with speed: strategies to ensure that your displays and promotions are effective in stores

Leor Teichmann, VP Sales, US

Suggested Audience: CPGs

The digital transformation of in-store execution

Sumit Patil, Manager, Sales Excellence, Modern Trade, Hindustan Unilever Limited

Suggested Audience: CPGs

Elevating execution capability in Consumer Dairy

Christina Vrentzou, Head of Global Perfect Store, Frieslandcampina

Suggested Audience: CPGs

Improve On shelf Availability, leveraging data, technology and the power of flexible resourcing

Martijn Nijhuis: Co-Founder & CCO at Roamler

David Viles: CCO at Roamler

Daniel Ormerod: Global Customer Service, Supply Chain at Unilever

Suggested Audience: CPGs

Watch highlights from past Innovation Events hosted by Trax

Sign up to access all on-demand sessions


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Have a question about Events? Contact us at marketing@traxretail.com

Some of the biggest brands have attended past Trax Innovation Days.

This really opened my mind and broadened my perspective about innovation in my industry. It’s really worth going, to learn and see what the future’s going to bring, things that you can back to your own environment and inspire people.

Leonie Ham, Senior Functional Consultant, Heineken