Securing shelf space, shelf placement and specific planogram layouts are critical to the in-store mix of Food & Beverage manufacturers. F&B companies make significant investments in in-store merchandising, often allocating 30 to 40 percent of sales to trade and merchandising support costs.
Trax uses a unique combination of Ai-based computer vision and machine learning to digitize shelf placement and display execution, all to improve monitoring of store-level shelf conditions and increase return-on-investment of shelf-related spend.
Intelligent In-store Execution with Trax and IRi
Exhibit Hall B | Booth 52 in Growth Arena | Innovation Showcase
Trax and IRi are proud to announce their new strategic alliance at the IRi Growth Summit this year, that enables better and faster in-store execution analytics for the CPG industry. Drop by booth 52 to learn how Trax shelf analytics integrate with IRi’s store-level sales data to enhance shelf and space compliance, work to optimize shelf conditions, and maximize category and brand growth.
Trax at IRi Growth Summit Innovation Space
Meet Trax at the summit’s Innovation Showcase to see and experience continuous shelf measurement. On display are Trax’s IoT shelf-edge cameras and image recognition technology that drives on-shelf availability and fuels omnichannel applications like Trax’s AR-powered Smart Shopper app, also on display at the Innovation Showcase.
To learn more about the conference, check out the IRi event website.