Digitizing the physical
world of retail
Our retail platform powered by proprietary computer vision and machine learning optimizes your operational efficiency and drives consumer purchase decisions where it counts most, at the shelf.
For CPG
Optimize in-store execution and drive merchandising excellence for brand and category growth.
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For Retail
Monitor every shelf in every store continuously to maximize operational performance and sales.
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What we do
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels.
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Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.
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Trax’s AI-driven, dynamic merchandising service is a new and better way of merchandising. It is powered by Trax Flexforce, a national, localized, on-demand workforce that provides you with a flexible solution to solve your unique execution issues in-store, at scale and speed.
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Trax Plano Manager is a highly intuitive space-planning tool that helps your category management and sales teams build planograms within minutes.
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Trax Plano Convert turns shelf photos and PDFs into editable planograms to help you create tailored store-level merchandising recommendations for your retail customers.
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Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.
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Trax Retail Advisory is a consultative analytics service that delivers tailored strategies for consumer goods companies to optimize in-store execution and accelerate brand and category growth.
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Trax Retail Watch is a store management offering that helps retailers elevate shopping experience and boost staff productivity with optimal product availability and merchandizing compliance.
Learn MoreThe Trax Advantage
Proven Business Value
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
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Superior Technology
Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products each month
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Data-driven Insights
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
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Over 150 brands worldwide trust Trax
Trax has helped us drive our perfect store program to the tip of everybody's tongue. It is now a complete mindset shift for the organization where we now focus on executional excellence every day.
MARK JAGGER, HEAD OF COMMERCIAL AND BUSINESS OPERATIONS INTERNATIONAL
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Trax helped us improve execution at retail and be more selective with our execution priorities
Joao Donato, Senior IT Business Partner, Molson Coors
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With the new RED system, we have expanded our regional coverage from just top 35 cities to over 130 cities and rural territories. 1,600 users have adopted the new system, compared to only 800 users before.
Pavel Popkov, RED Manager, Coca-Cola Hellenic
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Trax has catalysed our digital merchandizing process and has changed the daily routine of our sales reps
ALEXANDER LAUGOMER, PROJECT MANAGER, DIGITAL MERCHANDIZING
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Trax is the ultimate tool for in-store execution. It brings (all stakeholders) into the real world so that we have visibility into what’s happening in the market in real-time
ANDREAS TRIANTAFYLLIDIS, NATIONAL FIELD SALES MANAGER, UNILEVER
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Whats hot
Press Release
Trax Launches Retail Watch in Americas to Help Grocery Retailers Automate In-Store Data Collection and Optimize Operations
Computer vision and IoT-powered shelf monitoring solution provides continuous, real-time shelf data to automate shelf condition measurement, resulting in improved product availability and store execution...
Press Release
Trax Pioneers Artificial Intelligence-Driven Dynamic Merchandising to Help CPG Brands and Retailers Keep Products on Shelves
New merchandising service combines computer vision and machine learning with an on-demand workforce to address in-store execution issues at scale. DENVER, Colo., August 12, 2020...
Sanofi drives perfect retail execution with Trax
Trax and Sanofi’s Perfect Store program are in over 30 countries across the world, and participating stores are growing at a rate that is 80 percent higher than other stores. Watch how this resulted in a 2% sales uplift for the business. Learn more about Sanofi’s success story.
Who’s talking about us
Trax is turning heads and making headlines. See who's talking about us.
