Our retail platform powered by proprietary computer vision and machine learning optimizes your operational efficiency and drives consumer purchase decisions where it counts most, at the shelf.
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.
Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category.
Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products each month
Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale.
Trax has helped us drive our perfect store program to the tip of everybody's tongue. It is now a complete mindset shift for the organization where we now focus on executional excellence every day.
Trax helped us improve execution at retail and be more selective with our execution priorities
With the new RED system, we have expanded our regional coverage from just top 35 cities to over 130 cities and rural territories. 1,600 users have adopted the new system, compared to only 800 users before.
Trax has catalysed our digital merchandizing process and has changed the daily routine of our sales reps
Trax is the ultimate tool for in-store execution. It brings (all stakeholders) into the real world so that we have visibility into what’s happening in the market in real-time
Trax and Sanofi’s Perfect Store program are in over 30 countries across the world, and participating stores are growing at a rate that is 80 percent higher than other stores. Watch how this resulted in a 2% sales uplift for the business. Learn more about Sanofi’s success story.